Lipton’s Force Tour Engages Millennials

B-to-C Events
Posted on February 9, 2012 by Sonia Andresson-Nolasco

On Jan. 27 in Los Angeles, tea brand Lipton Brisk launched the Brisk Star Wars Road Tour in conjunction with digital and TV efforts to drive consumers to uncaptheapp.com to download its Brisksaber app,…

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