Brands Share WOM Tactics

Cranium’s cult of personality keeps the love alive

Julia Roberts is one are you? A Craniac that is—one of the millions of devoted fans of the wildly popular board game launched six years ago by company…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
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