Bacardi Tells the Story of Scotch with Malts of Legend

Bacardi Immerses Consumers in the Story of Scotch

Sampling, B-to-C Events
Posted on December 21, 2015 by Kait Shea

Bacardi on Nov. 10 placed five of its single malt Scotches at center stage with an immersive theatrical experience that served as a history lesson on Scotland’s deep rooted whisky-making process. Taking…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
View all articles by Kait Shea →

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