Bacardi’s Festival Sponsorship Features Cocktail Education, Cause Marketing and Caribbean Vibes Sampling, Sponsorships, Photo Gallery, Festivals & Fan Cons, Cause Marketing, B-to-C Events, Technology Posted on November 19, 2018 by Kait Shea Bacardi’s sponsorship included a takeover of the iconic Atomic Liquors, the oldest bar in Las Vegas.[/caption] Bacardi brought its “Live Passionately” mantra to the Life is Beautiful Music &… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:event app, Event Marketers, mobile app, Bacardi, event marketing, sound of rum, Event Marketer, cause marketing, Event Agency, festival activation, Event Marketer Magazine, mixology, EventMarketer, Life is Beautiful, Experiential Marketing Agency, #TheFutureDoesntSuck, Event Agencies, Event Marketing Magazine, festival sponsorship, Experiential Marketing Companies Related Articles From Chatbots to Agents and Beyond: How AI is Transforming Trade Shows in 2025 Guest Column: From Greenwashing to Green Wins. Measuring Event Sustainability Experiential Marketing Month: Digital Classes Now On Demand The Brief: Frozen Cities and Sky-High Sports