Bacardi’s Festival Sponsorship Features Cocktail Education, Cause Marketing and Caribbean Vibes Sponsorships, Photo Gallery, Festivals & Fan Cons, Cause Marketing, Sampling, B-to-C Events, Technology Posted on November 19, 2018 by Kait Shea Bacardi’s sponsorship included a takeover of the iconic Atomic Liquors, the oldest bar in Las Vegas.[/caption] Bacardi brought its “Live Passionately” mantra to the Life is Beautiful Music &… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:EventMarketer, Life is Beautiful, Experiential Marketing Agency, #TheFutureDoesntSuck, Event Agencies, Event Marketing Magazine, festival sponsorship, Experiential Marketing Companies, event app, Event Marketers, mobile app, Bacardi, event marketing, sound of rum, Event Marketer, cause marketing, Event Agency, festival activation, Event Marketer Magazine, mixology Related Articles 2025 Upfronts: Disney Works its Magic with Storytelling and Supreme Star Power Six Steal-worthy Trade Show Engagement Ideas from Licensing Expo 2025 Podcast: Exploring Digital + Live Platforms, with Justin Breton of Walmart EMS 2025: Creativity as a Practice, Hot Topics and Community Experiences