A&E ‘Decontaminates’ Andromeda Fans

B-to-C Events
Posted on January 28, 2010 by Event Marketer

A&E is promoting its upcoming miniseries “The Andromeda Strain ” based on Michael Crichton’s 1969 bestseller about extraterrestrial germs run amok by enticing consumers into a custom-made “decontamination”…

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