adidas Gives Santiago Marathon Runners a ‘Boost’

B-to-C Events
Posted on May 3, 2013 by Rachel Boucher

adidas’s new Boost running shoe boasts special foam cushioning that is designed to better absorb and return energy to the wearer, resulting in more efficient strides. To illustrate this concept, the…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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