Tag: Vend Zone

  • Bud Light Courts Texans With Beers and Barbecue at NFL Draft
    B-to-C Events

    Bud Light’s NFL Activation Taps Into Texas Pride

    As the official beer of the NFL through 2022, Bud Light needed a sizable presence at the NFL Draft April 26-28 at AT&T Stadium in Arlington, Texas. Because when you’re in Texas, you go big or go home. From a strategy perspective, the trifecta of beer, football and friendship aligned with Bud Light perfectly. “As […]