Posts tagged with ‘lifestyle tour’

February 15, 2022

Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour

Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences under the umbrella of its large presence at eight resorts across the country. The platform, which launched in 2014, is returning to the slopes after...

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January 20, 2017

Subaru Elevates WinterFest with More Partners and Builds

Subaru’s WinterFest, a weekend-based lifestyle tour that activates at mountain resorts throughout the ski and snowboard season, kicked off this year with more partners and an enhanced activation footprint. Subaru, which has entwined its brand with outdoor culture for decades, will make 15 stops on the 11-state tour. The first stop took place at Copper...

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