Archive

Tag: Jaguar

  • Next-Gen VR: How Jaguar, Citi and Samsung Transformed VR Activations Into Group Experiences
    B-to-C Events

    Next-Gen VR: How Brands are Turning VR Activations Into Group Experiences

    Most VR experiences are rather isolated ones. A user straps on the goggles, grabs a controller and gets into the action. Jaguar turned that paradigm on its head with a multi-user VR launch for its new electric I-PACE concept car on Nov. 14, two days prior to the LA Auto Show. Seated at tables of […]

  • Multi-user VR Drives Engagement for Jaguar’s I-PACE Vehicle
    B-to-C Events

    Multi-user VR Drives the Launch of Jaguar’s New Electric Car

    Virtual Reality is the event marketer’s shiny new toy—a cool way to immerse audiences in a brand message. But leveraged as an integral part of a strategic product launch, as Jaguar did when it introduced its electric I-PACE concept car at the LA Auto Show, VR can take the experience to a whole new level. […]