Fandom University Archives - Event Marketer

Posts tagged with ‘Fandom University’

May 2, 2018

Buick Revamps its NCAA Final Four Activation with the Fandom University Experience

To establish a cohesive platform surrounding its sponsorship of the NCAA, Buick for the Final Four Fan Fest this year in San Antonio, TX, March 30 through April 2, reimagined last year’s footprint to create the new Fandom University experience. Buick, positioning itself as a premium, up-market automobile brand, leveraged a 7,500-square-foot activation footprint and...

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