buying behavior Archives - Event Marketer

Posts tagged with ‘buying behavior’

July 14, 2017

Neuromarketing 101: The Science of Decision-Making

Leveraging demographic and psychographic insights to influence customers’ purchasing habits is nothing new to the event marketing game. But the rise of neuromarketing, a field of research that studies consumers’ cognitive and sensory responses to marketing stimuli, is challenging the status quo.

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