Industry: Spirits/Alcohol

Heineken has been a Coachella sponsor for nearly two decades, and its Heineken House has been an event staple. But its 2019 activation was its biggest and boldest, thanks, in part, to an all-new beer garden. The brand created an 80-foot by 80-foot cantilevered, open-air shed that achieved several goals, including allowing more fans in […]

The High West Whiskey Run gave visitors in eight key markets across the nation the feeling that they had been transported to one of the brand’s flagship locations in its Utah home base. (One of those spots, located in Old Town Park City, is the world’s only ski-in gastro distillery, so… not a bad place […]

At an event like Coachella, considered to be the festival of the season, attendees are inundated with options on where to party, drink, dance and post for the world at home watching through social media. To cut through the clutter, Heineken went old school with its music choices while being tech-forward with its amenities. The […]

Smirnoff’s base vodka, No. 21, has always been gluten-free, but when the brand made the decision to go non-GMO, it needed an assist from the media to help get the word out and get people talking. Leveraging its recently launched “Welcome to the Fun%” campaign, Smirnoff leaned into the fact that its new product specifically […]

Cognac has long been associated with swanky country clubs and VIP events that point to individual success, but to keep up with today’s evolving culture and engage a new generation of cognac drinkers, Rémy Martin developed a campaign that celebrated collective achievement—without all the pretention. Tapping into hip-hop’s entrepreneurial spirit and tightknit community of creators […]