Industry: Pharmaceutical/Healthcare

The open-on-all-sides exhibit MSD unveiled at the European Society for Medical Oncology trade show was a distinct break from its previous traditional exhibit designs. The brand, a subsidiary of Merck & Co., focused much of its display on the cancer drug Keytruda, but the booth also needed to convey information about the science behind other […]

“Building the Future” was the theme for Kowa Pharmaceuticals’ January 2020 National Sales Meeting. So the event’s design tended toward a steampunk/industrial aesthetic, with elements meant to evoke inspiration and forward thinking. For the general session stage, the dominant element was a large perforated metal truss structure (think Erector Set on steroids), and designers layered […]

Merck KGaA is the oldest pharmaceutical company in the world, but a recent rebrand positioned the company as a science and technology organization. To celebrate its 350th anniversary, immerse employees in its updated branding and create a sense of unity across its global workforce, the brand developed a campaign that began offline and was taken […]

Many of us aren’t so good at getting to the doctor for those annual checkups—preventative care that, according to the Centers for Disease Control and Prevention, could save up to 100,000 lives each year and reduce health risks before they become serious and expensive. In addition, 45 percent of Americans say they’re unaware that if […]

WHY THE JUDGES LOVE IT:  Alcon, a medical company specializing in eye care products, knocked the socks off of doctors and staff alike at the American Academy of Ophthalmologists with the Virtual Eye Experience Academy, a VR experience that delivered various curriculums for learning the anatomy and physiology of the eye. Launched alongside a virtual […]