Event Technology: Barcode

For more than 100 unsuspecting MasterCard holders, a night at the theater turned into a night to remember, thanks to a technology-infused surprise and delight campaign. MasterCard’s Priceless Surprises program teamed up with various cultural institutions in New York City, including Carnegie Hall and The Palace Theatre, to instantly identify cardmembers and reward them for […]

Long before mixed martial artist Ronda Rousey’s famous armbar hit the mainstream, the Ultimate Fighting Championship franchise had been experiencing massive growth in popularity. While the fights take place in an enclosed octagon ring, the experience for fans extends beyond that to TV, where fans watch young fighters break into UFC on “The Ultimate Fighter.” […]

Advertising can only get you so far, and DaimlerChrysler has learned that to make a sale, it needs to put tushes in car seats.  To make that happen, the auto maker created a free consumer test drive experience unlike any other in the industry. The Route 2002 tour, which Chrysler senior manager of brand events […]

Last January, Toyota hit the road to educate consumers about Toyota Hybrid Synergy Drive technology via an interactive museum on wheels. The 18-month tour traveled to fairs, festivals, corporate campuses, universities, auto shows, specialty trade shows, sporting events and more. In total it visited 170 locations nationwide. At each location two 53-foot doublewide trailers were […]

Medco/Express Scripts (MES) has hosted The Drug Trend Symposium, a three-day healthcare thought leadership event, for the last nine years, and in May 2012 at Disney’s Yacht & Beach Club Resort in Orlando, FL, the brand hosted more than 800 benefit and compensation managers, corporate medical directors and corporate pharmacy directors in order to demonstrate […]