Event Technology: Barcode
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Nabisco Engages Boy Band Fans in Augmented Reality
To generate awareness for its Nabisco cookies, crackers, confections and gum products, Mondelez International, which owns the brand, sponsored One Direction’s North American Tour. But to really make music with the fans, it created a free mobile app that allowed fans to get up close and personal with the English-Irish pop boy band. The 1DVIP […]
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Cadillac Aces the High-Impact Event with Golf Hybrid
Building on a burgeoning experiential marketing trend, Cadillac is perfecting the art of using event marketing simultaneously for acquisition and retention. Case in point: Its Golf Innovation Clinics. The events offered a high-exposure, low-pressure environment for 1,000 participants a day—500 in the morning, 500 in the afternoon—who got up-close and personal with the cars, received […]
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LG Experience at Final Four Fan Fest Nets Big Results
The LG Experience at the NCAA Final Four Bracket Town fan experience was a 5,000-square-foot space spotlighting LG’s new 3D televisions, mobile phones and home appliances. LG handed visitors a barcoded, scannable Fan Pass that they could use to “swipe in” at the various areas of the exhibit. The more swipes they logged, the better […]