Gallery
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B-to-C Events
Photo Tour: A Day at the Walmart NW Arkansas Championship
Walmart, the retail giant known for everyday low prices, in Northwest Arkansas is known for something else: the Walmart NW Arkansas Championship Presented by P&G. The tournament, a stop on the LPGA Tour, brings top-notch female golfers to Rogers, AR, to compete for a $2 million purse. And it’s also a chance for Walmart to […]
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B-to-C Events
Photo Tour: CMA Music Fest’s Coolest Partner Activations
It’s summer, and that means music festival season is in full swing. And this year, EM slipped on its cowboy boots and headed on down to Nashville for CMA Fest. Now in its 46th year, the musical extravaganza, once again, with its 11 stages (seven of which were free to the public) and more than […]
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Video
Take a Tour of the SPAM Tiny House of Sizzle Activation
SPAM this summer is traveling to fairs and festivals with a Tiny House of Sizzle Tour that combines the sound, smell, taste and sizzle of SPAM frying in the pan with the tiny house trend that is popping up at event marketing activations. Read more here.
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B-to-C Events
Cider Brand Strongbow Lets Nature Take its Course With a Floating Apple Orchard in NYC
Bright lights and the hustle and bustle of urban life typically define Manhattan, but a new Strongbow initiative is bringing a healthy dose of nature to the concrete jungle through the end of the year. As part of its Nature Remix campaign, which highlights the brand’s assortment of natural cider flavors, Strongbow is helping city […]
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B-to-C Events
Photo Tour: Alcohol Sampling in The Glenlivet Dram Room
To change the perception that Scotch is enjoyed most often in intimate settings and leather armchairs, The Glenlivet deployed its alcohol sampling pop-up Dram Room, designed to show consumers how the product is for all palates and all occasions. The multisensory experience is activating at food and wine festivals and Taste of the Nation events […]




