Gallery

September 18, 2017

Photo Tour: Take a Spin Around the Porsche Destination Drives Experience

It may have been a dreary day at Pocono Raceway in Long Pond, PA, but that didn’t dampen the spirits of the sports car fans and aficionados who came to participate in the Porsche Destination Drives Experience. Event Marketer headed out to the track for the day’s morning session (there was an afternoon session each...

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September 14, 2017

CLIF Bar’s Analog Approach Makes Dwell Time Soar at the Pitchfork Music Festival

Retaining consumers’ attention these days is challenging to say the least, but CLIF Bar managed to keep Pitchfork Music Festival attendees occupied with activities designed to amplify festival culture while underscoring the importance of protecting the environment. Equipped with a variety of analog engagements, a charity component and a chill outdoor footprint featuring a hammock...

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September 12, 2017

Air Haptics and Artificial Intelligence Fuel American Express’ US Open Sponsorship

For 24 years, veteran US Open sponsor American Express has strived to bring consumers and cardmembers closer to the game of tennis by delivering exclusive access and implementing cutting-edge technology. This year, the brand is upping the ante once again with an artificial intelligence-powered gaming experience, an interactive photo op featuring iPhoto technology, a dedicated...

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September 7, 2017

Six B-to-B Event Insights from Year Two of eBay Open

With its Fill Your Cart with Color campaign as a backdrop, eBay hosted for a second year its largest seller event, eBay Open, at the MGM Grand Las Vegas, July 25-28. The event grew nearly 50 percent year-over-year at 1,400 seller-community attendees, and evolved from 2016 thanks to a stream of feedback—mirroring the backbone of...

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September 1, 2017

‘Mr. Mercedes’ Series Themes Come to Life Across San Diego for Comic-Con 2017

“Mr. Mercedes,” the killer new series on AT&T’s Audience Network based on the best-selling Stephen King novel by the same name, in July also made a killer impression at Comic-Con International: San Diego. The drama, which debuted on Audience Network on Aug. 9 and will run through 10 episodes, served up digital and physical engagements...

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