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  • CES 2019: How Google Took Attendees for a Ride
    B-to-B Events

    CES 2019: How Google Took Attendees for a Ride

    Google once again made its presence known at CES, Jan. 8-11, with a two-story Google Playground installation outside the Las Vegas Convention Center in Central Plaza that offered a big and bold LED façade, spacious plaza and a closed-off upper level that housed what was the talk of the show: The Ride. In fact, if […]

  • Best of the Fest: Six Brands Engaging Consumers and Creatives at the Sundance Film Festival
    B-to-B Events

    Best of the Fest: Six Brands Engaging Consumers and Creatives at Sundance

    The 2019 Sundance Film Festival in Park City, Utah, is in full swing, with dozens of brands activating for an audience of filmmakers, industry folk, film enthusiasts and VIPs throughout its Jan. 24 through Feb. 3 run. But while scores of fashion and apparel brands head to Sundance with swag and gear for celebs frequenting […]

  • Beautycon POP Extends the Beauty Festival’s Reach to Inclusivity-Driven Retail Pop-ups
    B-to-C Events

    Hot Properties: Beautycon’s Marketing Director Talks Entering the Pop-up Space

    The massive makeup convention that is Beautycon recently entered the pop-up space. Beautycon POP, which kicked off in Los Angeles, CA Nov. 16 and was recently extended through Jan. 31, is an experiential retail space featuring 20 indie, female-owned beauty brands selling products to underserved audiences. Because its community of millennial and Gen Z shoppers […]

  • American Express Service Stations at CES Focus on Attendee Needs
    B-to-B Events

    American Express Service Stations at CES Focus on Attendee Needs

    There is a clear and present business audience at CES for American Express to engage in its business solutions and innovations in the fintech space. This year, American Express hyper-focused on the user experience at CES to demonstrate how it is a work and life partner brand. And for the first time, the brand activated […]

  • Netflix Creates a "Bird Box" Experience, Recreating the Psychological Thriller for Fans
    B-to-C Events

    Blindfolded Attendees Experience Netflix’s “Bird Box” Inside a Double-Decker Bus

    Netflix’s Dec. 21 film “Bird Box” has permeated the cultural landscape with countless memes, a dangerous Bird Box challenge (which Netflix swiftly denounced on social media) and an astonishing announcement from the streaming platform that some 45 million accounts had watched the film in its first seven days. But long before the craze took hold, […]