Video
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VideoEM All Access: 8 Minutes with Heineken’s Pattie Falch
In this episode of EM All Access, Heineken Director-Sponsorships and Events Pattie Falch talks about how to add value to sponsorships through participatory experiences.
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VideoEM All Access: 8 Minutes with Lisa Fingerhut of McDonald’s
In this episode of EM All Access, McDonald’s Engagement Project Manager Lisa Fingerhut talks about how to engage a b-to-b audience through social and digital media.
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VideoEM All Access: 8 Minutes with Microsoft’s Melissa Porter
In this episode of EM All Access, Microsoft Senior Marketing Strategist Melissa Porter takes you inside the brand’s 365-day-a-year content strategy.
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VideoEM All Access: The Best of EventTech Playlist
Watch all seven Best of EventTech interviews back-to-back. Get tips and insights from top marketers at Google, Cisco, AOL, IBM, FedEx and more. Hosted by Event Futurist Joe English.
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VideoEM All Access: 10 Minutes with Michael Peach
In this episode of EM All Access, IBM Program Director-Digital Marketing, Demand Generation and Events Michael Peach talks about how the brand nearly doubled engagement at the biggest mobile event in the world.