Research

The generation that gets all of its information from social media has officially entered… the workforce. And that means event marketers have to work more thoughtfully than ever to craft impactful event strategies that can transform these digital natives into brand loyalists in the real world. Finding out what makes Generation Z (consumers born between […]

A Planning Guide for Best-in-Class Vehicle Selection, Creative, and Tour Strategy Mobile tours have evolved from pure door-to-door sales mechanisms to sampling ecosystems to experiences that are literally driving today’s most impactful, strategic and integrated campaigns—and brands are cashing in. Download this free guide to explore strategies and tips to get the most out of […]

The event industry is the top waste offender, but it doesn’t have to be. Download this free guide to simple, reasonable and achievable ways to transform your event practice into a sustainable event practice. You’ll learn: Why budget savings is one of the long-term rewards of a sustainable event practice Key questions to ask to […]

According to Event Marketer’s latest EventTrack study, clients will spend 10 percent more on events in 2025 than they did in 2024. How that investment in events will get spent was the question of the hour at a recent roundtable conversation hosted by Event Marketer and co-produced with partner Destination Toronto. In this year-end discussion, […]