Partner Content

Event marketers often find themselves “checking the box” on social media and amplification, rather than elevating this important piece of the program with a strategic mindset. In a digital world that’s noisier than ever, and with the next generation of consumer and attendee savvier and more skeptical than ever, marketing teams must shift away from […]

Brands are increasing their experiential budgets as they see the value of live events and are better able to prove event ROI. Sixty-seven percent of b-to-b brand-side marketers anticipate a growth in budget in the next 18 months, a 17 percent increase from 2018. With esteemed clients such as Hilton, Samsung, Google and MillerCoors, Agency […]

The Trend Lab provides the link between identifying and applying trends to elevate brand experiences…

Opus Agency is keeping its pedal to the metal—with a continued national hiring blitz, a string of new account wins and an eye on additional M&A deals following last year’s acquisitions of MAS Event + Design, CRG and Level 2 Design. With 450 employees spanning five offices and more than 500 events expected to be […]

There are many exciting ways to use 2019 trends to make your events look polished and playful, but personalization is arguably the most versatile and important trend. Event planners should engage guests with branded and personalized items, excite with modern details and luxurious textures, and enable connectivity with updated tech features for successful events this […]