B-to-C Events
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B-to-C EventsWhere Are They Now: Omar Albertelli
June/July 2007
Motorola
Back then: Before moving on to marketing for Motorola in Latin America Omar Albertelli was senior manager-promotions events and sponsorships. The goal was to get kids to tune into its portable listening devices and the StudioMoto campaign provided the ultimate stage reaching 1.3 million consumers and creating more than 100 000 one-on-one conversations. The mobile tour garnered sales and recognition for the brand as well as the coveted Grand Ex Award.
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B-to-C EventsEM’s Annual Executive Roundtable
EM’s Executive Roundtable gets candid and on-the-record about the current state of the event landscape and where the industry is really going
The doors were closed. The coffee was poured. The conversation began.
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B-to-C EventsOlympus’s U.S. Open Advantage
The camera company ups the ante with a totally immersive US Open activation program
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B-to-C EventsReaching Out to Gay and Lesbian Consumers
Gay and lesbian consumers flock to brands that become a part of the community