B-to-C Events
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Partner ContentHow Pokémon Took Over The World, Again
"Pokémon Go" became an overnight viral sensation, with more daily active
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Partner Content#GMRinRio
With 15 clients on the ground in Rio and more than 600 staff on site, we're excited to finally see months—years—of our team's hard work going live at the 2016 Summer Olympics.
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B-to-C EventsQ&A: American Express on Data Collection at the US Open
Data collection is a big deal at American Express, which in May received Event Marketer’s prestigious Grand Ex Award for its US Open Tennis sponsorship activation (and earned the distinction of being the only recipient, along with agency of record Momentum Worldwide, to win the Grand Ex twice). The company also is a champion when […]
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B-to-C EventsFord Revs Up a Drivable ‘Escape the Room’ Event
With its sights set on millennials, Ford in partnership with the I Love New York campaign, from June 24-26 offered New Yorkers a chance to participate in a groundbreaking automotive experience that blew the top off of traditional ride-and-drive events. Using Manhattan’s 35,000-square-foot Moynihan Station as its playground, the brand unleashed the first-ever drivable ‘Escape […]
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Partner ContentFashletics Custom Apparel
Fashletics is a collection of handmade jewelry and apparel inspired by a passion for fitness.