B-to-C Events
-
Partner ContentLosing Event Sponsors? Maybe It’s You!
7 changes you can make right now to enhance your sponsorship strategy.
-
Partner ContentConference Rental Increase E Ink Nameplate Inventory to Match Demand!
The E Ink Wireless Nameplate uses breakthrough technology to bring the ultimate in high-tech attendee identification and flexibility to professional meetings and events. After launching it for rental in 2015, Conference Rental saw an increase in demand for the Nameplate by companies and organizations to keep up with the digital identification solution.
-
Partner ContentGoing Undercover as a Conference Technician
Being a new employee, I recently had the opportunity to go to Hawaii to learn how the company works and understand what we are all about, amazing, right? Why haven't I had a job like this before? I found out about it months in advance and got very excited, even went out and bought some Hawaiian looking clothes! Being in Marketing, traveling isn't a regular option, which made me very envious of the technicians who regularly go to exotic places for major conferences.
-
B-to-C EventsMorningStar Farms Wraps the Way to Veg Sampling Tour
Kelloggs’ veggie-based food brand MorningStar Farms this summer launched the Way to Veg experience, a summer sampling tour to tout its veggie burgers, Thai curry bowls and other healthy meal options. The food truck experience, which launched in May at the Mountain Film Festival in Telluride, CO, and ended in September at The Taste in […]
-
B-to-C EventsCasa Cisco: How Cisco Networked the Rio Olympics
Cisco is all about connections, both digital and human, and that’s exactly what Casa Cisco, one of its primary sponsorship activations during the Summer Olympic Games in Rio, brought to life. Cisco spent more than 600 days in Brazil and worked on 54 projects related to its engagement there, providing its collaboration and networking technology […]