B-to-C Events

General Mills’ Lucky Charms brand partnered with delivery service Shipt for a Saint Patrick’s Day micro-program in Boston that had consumers posting on social media to be selected for a delivery of the cereal by its brand character, Lucky, himself. The daylong program, which began at 12:01 a.m. on the holiday, invited consumers to post […]

From augmented reality-enabled audio journeys to a library of President Donald Trump’s tweets to “Project Runway” music videos, we bring you part two in our coverage of SXSW’s opening weekend, March 8-10. What stood out: how many scooters cruised the streets of Austin, how many puppies there were to cuddle, how brand ambassadors’ passion (or […]

Sponsorships connect brands to consumer passion points, but they can also open doors to help brands make a real difference in the lives of fans. Chevrolet recently wrapped a fifth season of its GoalKeepers campaign, a program built with the Women’s Sports Foundation surrounding the brand’s Manchester United sponsorship in the U.K. The goal of […]

It’s safe to say that the eagerly anticipated premiere of “Game of Thrones'” eighth and final season is a significant cultural moment. So, it’s no surprise that brands have jumped aboard the dragon wagon to capitalize on the hype. From a search for icy-white Mountain Dew cans that reveal Arya Stark’s kill list when chilled […]

The editors of Event Marketer announced the 2019 Ex Awards finalists, the best experiential marketing campaigns of the year produced by the most innovative brands and agencies.