Author archive for Anna Huddleston
Siemens Brands Disney’s Spaceship Earth Ride
Disney’s Spaceship Earth ride at Epcot has relaunched thanks to a new sponsor—Siemens the German conglomerate. The grand opening of the updated attraction took place earlier this month.
Using Buzz Metrics
Television has Nielsen ratings. Print ads circulation numbers. Even billboards in the middle of South Dakota can look to traffic patterns to help illustrate their value. None of these tracking units are a perfect science of course. (No matter what they tell you.) But based on sheer market maturity these disciplines have historically enjoyed more...
