Tag: Y2K
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B-to-C EventsHow Freeform’s Y2K-themed Screening Event for ‘Cruel Summer’ Tapped into the ‘Newstalgia’ Trend
“Nostalgia is super important for us, and engagement goes hand in hand with that. So we used all the details from the series in a really intentional way. We had subtle clues for what was to come in season two and every detail had meaning.” —Theresa Travis, Executive Director-Marketing Engagement, Experiential and Influencers, Freeform If […]