Tag: VisitLEX
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B-to-C EventsVisitLEX Leans on ‘The Queen’s Gambit’ and a Local Experiential Campaign to Boost Travel and Revenue
The tourism and hotel industries have taken a serious hit this past year as a result of the pandemic. To top it off, the two are intrinsically linked from a revenue standpoint since tourism boards are often funded primarily through hotel bed taxes. For VisitLEX, the tourism office of Lexington, KY, that meant the marketing […]