Tag: value of experiential marketing
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B-to-B EventsB-to-B Attendees are Demanding More Value—Eight Brand Marketers Weigh In
It’s a good problem to have. With the event industry thriving and market forecasts pointing to sizeable growth, the vast array of conferences and meetings to choose from has made attendees more judicious than ever about where they’ll spend their precious time and money. In response, event marketers have been digging deep to build the […]
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B-to-C EventsThe Power of Experiential: 10 Brand Executives Sound Off on the Value of Live Events
In light of the pandemic, we’re revisiting some of our favorite soundbites on the value of the experiential discipline. As we all await the return of live events and pivot into digital, let’s take a moment to bask in the power of live. Event profs examine experiential marketing’s grip on the marketing mix To say […]