Tag: universal pictures

  • Despicable Me 4 dogs at premiere
    B-to-C Events

    Box Trucks, Giveaways, and 25 Dogs: Inside Universal’s ‘Despicable Me 4’ Premiere

    The Minions have become icons in their own right, so for the premiere of Illumination’s “Despicable Me 4,” the latest installment in the series the launched them to stardom, Universal Pictures just had to put the yellow, banana-loving, goggle-wearing creatures front and center. From popping up on the red (actually, yellow) carpet to mobile billboards […]

  • Xfinity's Drive-Out Takes "The Fast and the Furious" Fans on a Thrill Ride
    B-to-C Events

    Stunts: Xfinity Takes ‘Fast and Furious’ Fans on a Thrill Ride

    To take advantage of the active fan base surrounding “The Fast and the Furious,” and leverage the synergy between the speed-centric movie franchise and the new Xfinity Gig internet service, Comcast companies Xfinity and Universal Pictures teamed up on a “drive-out” cinema stunt. Two unsuspecting fans thought they had won a contest to view the […]