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Tag: United States Tennis Association

  • Inside the US Open: Five Brands That Scored With Tennis Fans
    B-to-C Events

    Inside the US Open: Five Brands That Scored With Tennis Fans

    Fan-centric activations add topspin to tournament sponsorships More than 700,000 tennis fans descend on the Billie Jean King National Tennis Center each year for the US Open, and this year, EM was among them. Held Aug. 27 through Sept. 9 in Queens, NY, the USTA’s renowned tournament marked its 50th anniversary by offering attendees nostalgic […]