Archive
Tag: The Knot
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B-to-C Events‘Lightning in a Bottle’: How The Knot Recreated Taylor Swift’s Proposal Setting in New York
With Taylor Swift and Travis Kelce’s wedding rumored to take place this July 3, we’re looking back at an engagement-era experiential campaign When Taylor Swift entered her engagement era last August, The Knot said “I do” to jumping on the viral pop culture moment. Within nine days of the global icon sharing news (and […]