Tag: survey says
-
PerformanceSurvey Says: How Brands Turned Questions into Activations
There’s nothing boring about surveys. That’s what the brands that have built inspiring activations around them would say, and we agree. From a vintage telephone that captures flavor preferences to an AI-powered pet portrait that doubles as a recruiting tool, brands and show organizers are finding creative ways to weave research into activations attendees actually […]
-
PerformanceSurvey Says: How One Event Turned AI-powered Feedback into Action
What if you could talk about your event experience with an AI agent on your cab ride to the airport? For its 2026 Spring Summit, Builder Innovator pivoted from its traditional survey strategy to using AI-powered surveys and conversational AI agents, powered by Marcus AI. For a hosted-buyer construction event, zeroing in on the right […]
-
PerformanceSurvey Says: How to Answer ‘What If We Were Not Here?’
How Intel's survey strategy at AWS re:Invent 2025 helped connect attendees to its impactful presence on a highly competitive show floor.
-
PerformanceSurvey Says: How LYX Designs Event Feedback to Fuel Discovery
The earliest post-event surveys in the experiential marketing industry often involved a clipboard, pen and paper, and covered broad-stroke sentiment markers and anecdotal feedback on intent. (Are they “most likely,” or aren’t they?) But the survey has evolved into a strategic evaluation tool that’s designed to maximize that precious feedback time, that’s live-wired to be […]