Tag: Summer House

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    B-to-C Events

    Lincoln’s Partner-Rich Activation Capitalizes on the Low-Pressure Test Drive

    Automakers know that to get consumers to fall in love with a vehicle, they need to get them behind the wheel first. And for a luxury automotive brand like Lincoln, that means avoiding a one-size-fits-all-approach. The brand continues to lean on stylish destinations to supplement the local dealership experience and provide a low-pressure environment for […]