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Tag: Studio Irvine

  • Eight Multisensory Event Strategies
    B-to-C Events

    Irvine Marriott Unveils a Redesign with a Multisensory Event Series

    To mark the completion of a three-year, $35 million redesign, Irvine Marriott relaunched its coastal-themed hotel in Irvine, CA, not with a ribbon-cutting, but with an event series that offered a multisensory journey into the guest experience. Called Studio Irvine, the three events each focused on a tenet of the Marriott brand—Studio: Taste, held on […]