Tag: streaming

  • B-to-C Events

    10 Minutes With… Shawn Silverman, Global Head of Marketing at Pluto TV

    Our monthly interview series continues as we sit down virtually with Shawn Silverman, global head of marketing at Pluto TV. The free streaming television brand brought to life its integrated “Summer of Cinema” campaign with a giant popcorn bucket-inspired activation, which was also housed in Paramount+’s The Lodge experience on-site at San Diego Comic-Con. In this […]

  • Nuns cross the street in downtown Austin at sxsw 2023_peacock activation
    B-to-C Events

    Nuns Invade SXSW 2023 in a Guerrilla Marketing Stunt for Peacock’s AI Drama ‘Mrs. Davis’

    Plastered up and down the streets of Austin, TX, during SXSW—on light posts, walls and columns—were hundreds of red and pink posters featuring a defiant-looking nun in a blue habit. The posters, ranging from small to giant prints, asked, “Have you seen this nun?” and invited passersby to “Accept this quest from Mrs. Davis” and […]

  • social media stock
    B-to-C Events

    Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App

    How brands can make magic on the red-hot social platform Step aside, Instagram. There’s a new social media kid in town, and its explosive growth shows no signs of slowing down. Meet TikTok, a social media app centered on short-form mobile videos accompanied by musical overlays and augmented reality-powered visual effects. Originally launched as Musical.ly, […]