Tag: Spirits Marketing

With hundreds of events and activations taking place throughout Austin over the 10-day SXSW 2023, it’s no wonder that the brands that brought a bite to eat, a sample to sip, or a product to try quickly stood out from the pack. But at the show this year, seven brands lured festivalgoers with full-on explorations […]

St. Patrick’s Day revelers basked in the full-fledged return of holiday shenanigans last month as events and parades—and the sponsor activations that come with them—returned to their pre-pandemic glory. Per usual, Guinness was at the forefront of brand festivities in multiple U.S. cities, but the Irish brewer took a decidedly purpose-led approach to its “Surging […]

An unsettling statistic for the LGBTQ+ community and its supporters: in the 1980s, there were roughly 200 lesbian bars in the U.S.; today there are just 24. So for a third consecutive year, Jägermeister teamed up with the Lesbian Bar Project, a platform designed to bring “awareness and prosperity” to America’s remaining lesbian bars, this […]

Like a stiff drink, Campari descended on New Orleans for the Tales of the Cocktail conference with a robust set of experiential ingredients that ultimately yielded plenty of buzz. The spirits giant and an army of 15 brands from its portfolio took over the renowned industry show with events and activations built to drive engagement, […]

Winters in Canada are not for the faint of heart, so it’s no surprise that Canadians cherish the summer months. With that insight in mind, Truly Hard Seltzer signed on as a sponsor of Union Summer, a free annual market in downtown Toronto featuring top food vendors, musicians, film screenings and other live performances from […]