Tag: Spherex

  • Sampling

    Curious About Cannabis Events? 3 Tactics in Play

    Most cannabis events are centered around trying products, according to Justin Miller, svp-brand marketing at Curaleaf, but consumers want more from brands. They want to connect with other enthusiasts, and experiential is giving them a place to build that community. Among home growers, for example, I Love Growing Marijuana’s 2024 brand survey found that 48% […]

  • Spherex skating party in Denver
    B-to-C Events

    Inside Cannabis Brand Spherex’s Community Skating Event Strategy

    Cannabis brand Spherex has found a lot of success leaning into activity-based events—a strategy Katie Mattox, vp-marketing, says was “partially intentional, partially by accident.” After hosting a roller-skating party inspired by the release of a Taylor Swift album a few years ago, Spherex discovered that its community enjoyed skating and wanted more. Around the same […]