Tag: small business

  • fx-saint's-on-crenshaw-2022-parking-spot.
    B-to-C Events

    FX Promotes Black-owned Businesses and Season Five of ‘Snowfall’ with a Pop-up Marketplace

    How experience-based ‘good will’ is driving affinity for the network’s hit drama series As the characters and plots on FX Networks’ hit series “Snowfall” evolve, so does the brand’s approach to promoting tune-in through experiential marketing. Case in point: ahead of season five, which centers on main character Franklin Saint and his growing Southern Los […]

  • Brands Leverage Experiential to Make Meaningful Connections With the LGBTQ Community
    B-to-C Events

    Brands Leverage Experiential to Connect With the LGBTQ Community

    When the rainbow flag was raised in 2011 in celebration of the Marriage Equality Act, it marked a critical shift in the way Americans perceive the lesbian, gay, bisexual, transgender and questioning (LGBTQ) community. And brands didn’t waste any time incorporating the spirit of acceptance into their event marketing strategies. LGBTQ events today have become […]