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Tag: shoppable virtual event

B-to-C Events
SEPHORiA 2021: How Sephora Transformed its Flagship Event into a Virtual Beauty Playground

November 8, 2021

Sephora’s tagline is “We belong to something beautiful,” and for one afternoon at its SEPHORiA: Virtual House of Beauty experience, we felt those words come to life. From the inclusive messaging to the tutorials to the luxurious 3D environment the event was hosted in, it felt like a cohesive, well-oiled machine built for consumers of […]