Tag: shareability

  • College Debt Experiential Marketing
    B-to-C Events

    A Bold Message Takes Flight for Natty Light’s College Debt Relief Campaign

    Stumble-upon discoveries are one of the ways experiential marketers are activating creatively and safely in the time of COVID-19. For Anheuser-Busch’s Natural Light, a captivating installation in Grand Central Terminal in New York City helped tell a bold story in a socially distanced yet highly shareable manner. Mixing high-value art with inexpensive beer, the brand […]

  • The Macallan’s Influencer Events Center on Shareable Moments
    B-to-C Events

    The Macallan Centers its Influencer Events on Shareability

    To promote the launch of its Double Cask 12 Years Old single malt Scotch whisky, The Macallan last fall held events in five cities for 1,000 influencers who in turn served up 12 million social media impressions for the brand. The events took place at the Brooklyn Botanical Garden, the historic Greystone Mansion in Los […]