Archive

Tag: Save the Children

  • Urban Outfitters Gen Z room
    B-to-C Events

    Ideas Roundup: Back-to-School Event Campaigns for Every Age

    Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Urban Outfitters in July unveiled the Gen Z-focused campaign, “Shift Happens,” touching every point along the college journey, from the Instagram scroll to […]

  • save-the-children-mobile-tour-2021_kids play games outside bus
    B-to-C Events

    Cause Marketing: Save the Children’s Mobile Tour Provides Kids with Hands-on Education, Resources

    They say if you don’t use it you lose it, so to keep underserved kids engaged in learning and prepare them for the upcoming school year while they’re on summer vacation, Save the Children has taken its youth reading campaign on the road. With help from brand partners T.J.Maxx, SC Johnson and Nickelodeon, the organization […]