Archive
Tag: Salt XC
-
FeaturedThe Power of First-Party Data in Experiential Commerce Strategy
Amid the impending death of web-tracking cookies and platforms such as Google and Facebook taking more control over third-party access to their subscribers, the idea of “owning audiences” is becoming a new priority of every marketing organization. Facing a future in which accessing “third-party” databases will be more restricted or highly costly, many Fortune 1000 […]
-
Partner ContentContent is the Event: Better Connecting Live and Digital Moments
Why brands need to take advantage of their consumers' relationship with digital, content and creativity...
-
Partner ContentA New Experiential Commerce Model is Delivering for Tier 1 Brands
How we are defining and measuring value has undergone an extreme makeover...