Posts tagged with ‘roller skating’

How Square Leveled Up the Fun at the 2026 National Restaurant Association Show

You hear it all the time: “Trade shows are no fun.” Square disagreed.  For the 2026 National Restaurant Association Show, which took place May 16-19 at McCormick Place in Chicago, the brand activated the “Surprise and Delight” sponsorship during the busiest moments just before the doors opened with a skate show and mini-troopers falling from...

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Inside Cannabis Brand Spherex’s Community Skating Event Strategy

Cannabis brand Spherex has found a lot of success leaning into activity-based events—a strategy Katie Mattox, vp-marketing, says was “partially intentional, partially by accident.” After hosting a roller-skating party inspired by the release of a Taylor Swift album a few years ago, Spherex discovered that its community enjoyed skating and wanted more. Around the same...

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