Tag: ROI

When Mandy Glenwright joined Prologis as a corporate events and sponsorships manager a few months ago, she thought that along with her deep expertise she was also bringing along a toolbox full of event technology. After years working in high-tech with companies including Seagate and Lenovo, Glenwright had seen event measurement evolve from simple badge […]

When Ashley Incardone began planning the 2027 event calendar, she faced a familiar measurement problem: The invoices for this year’s events had already arrived. Their full return, in many cases, had not. Incardone, director of corporate marketing for Marketbridge, calls this the event ROI trap: spending is judged immediately, while impact is expected to materialize […]

How Intel's survey strategy at AWS re:Invent 2025 helped connect attendees to its impactful presence on a highly competitive show floor.

What does strong event performance look like in 2026? According to the just-released MDG Event Industry Trend Report, Why Events Must Prove Their Value in 2026 and Beyond, “Events are no longer judged by scale, but by value.”

Storytelling is an important part of every successful event. But the post-event story you tell your executives is just as critical.