Tag: Ritz
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B-to-C EventsBad Bunny Fans Savor Ritz’s ‘Salty Club’ Pop-up in Puerto Rico
Ritz crackers have been on grocery store shelves for 91 years, but even household brands with legacy products need to evolve from time to time. So as part of its repositioning from classic cracker to modern, savory snack, Ritz is leaning into live events that appeal to young, diverse audiences. In August, that included activating […]
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B-to-C EventsRitz Hooks College Basketball Fans with a 20-Foot ‘Hoop Tree’ at the Final Four
Ritz’s brand purpose is all about creating “moments of welcome.” So to boost awareness of its new “Everything” Toasted Chips flavor, the brand crafted a lighthearted, family-friendly sampling experience designed for high engagement and visibility during the NCAA Men’s Final Four tournament in Houston. The activation, hosted at the Final Four Fan Fest, served as […]