Tag: REI
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B-to-C EventsYou Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo
The New York City Marathon set a new record this year, with more than 55,600 athletes competing in a five-borough race on Nov. 3. In the days leading up to the event, runners and their families stopped by the 2024 TCS New York City Marathon Expo that took place at the Jacob K. Javits Convention […]
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B-to-C EventsGoing Solo: What Drives Brands to Take the Leap into Proprietary Events
Most event marketers have enjoyed the benefits of sponsoring a vibrant event. Maybe a music festival that attracts the millennial audience they’re trying to reach, or a sporting event that draws thousands into a stadium—and their on-site activation.
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B-to-C EventsREI Camps Out With Trail Runners as a Ragnar Series Sponsor
In an age of virtual reality and other high-tech interactive engagements, one brand is forging a consumer connection centered on scenic trail loops in the great outdoors, camping and toasting s’mores around an evening firepit.