Tag: Perrier Flavor Studio

  • Three Lessons in Launch Events from Perrier’s Flavorful Pop-Up
    B-to-C Events

    Three Lessons in Launch Events From Perrier’s Pop-Up

    Nestlé Waters’ Adaora Ugokwe, who handles activations for Perrier and S.Pellegrino, has some advice for event marketers looking to pull off a successful launch event. And she should know. The Perrier Flavor Studio, a pop-up event held in New York City July 12-16 to increase awareness for Perrier’s sparkling flavors and to launch two new […]