Tag: Ozweego
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B-to-C Eventsadidas Originals Sends Sneakerheads to Year 2048 Through a ‘Bodega Portal’
Sneaker drops and other hype events leverage tactics like exclusive giveaways and sneak peeks to get media and consumers buzzing. But adidas on Aug. 8 went in a different direction: into the future. To prove to consumers that its styles have always been ahead of their time, the brand created a futuristic bodega pop-up in […]