Archive

Tag: NVE Experience Agency

  • Q&A: What the Rising Cost of Consumer Attention Means for Event Marketers
    B-to-C Events

    Q&A: What the Rising Cost of Consumer Attention Means for Event Marketers

    A new kind of metric worth adding to your measurement toolkit Measuring the value of live events has traditionally entailed gauging dwell times and throughput, but a proprietary framework developed by Harvard Business School professor Thales Teixeira wants marketers to focus on a different metric: quality of attention. Teixeira, who studies the “economics of attention,” […]